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Jewelry news from the road, events, updates and goings on
02/24/11
Your Social Media Roadmap
I'm in a book! Beth Schillaci contacted me a while ago to get some input for her book, Your Social Media Roadmap. I had to keep it under wraps, but her book is now available!
With tips from entreprenuers and social media experts, it's a great crash cou… more »
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Categories: Jewelry News, Marketing and Web Design
09/01/10
Vote In StartUp Nation's Home-Based 100
Click a button and make a busy jeweler happy today.
StartUp Nation is running its annual Home-Based 100, a voted list of the top 100 internet-based, work-from-home, small companies. It's a huge honor for those chosen for the list and a major source o… more »
Categories: Jewelry News, Jewelry & Design Events
09/14/09
The Etsy Experiment
About a year ago I decided it was time to give Etsy a shot. I'd heard so many great things: low fees, attractive shopping experience, and overnight successes to name a few. The idea of adding a little extra visibility to my line seemed like a no more »
Categories: Jewelry News, Marketing and Web Design
09/07/09
Coding and Logo-Making
Here's a project I've been putting off forever:
With my last front page redesign at the beginning of the year, I had something very specific in mind. Since I hadn't grasped fancy things like overlapping css, I ended using a combination of slices and… more »
Categories: Jewelry News, Marketing and Web Design
08/31/09
Packaging the Garnet Bracelet
Congratulations to Anne in Bridgeport who won the Garnet Temptation bracelet! Today I'm packaging it up, and getting ready to ship it to her.
I've been thinking far more about identity and branding this year. When most of us start our businesses, we… more »
Categories: Jewelry News, Marketing and Web Design
06/07/09
Twitter, Advertising and Credibility
When it comes to companies using Twitter, the whole thing comes down to accessibility. People follow big brands and celebrities in the hope of getting a little closer to the real people - an inside look without the glossy facade that usually blocks more »
Categories: Jewelry News, Marketing and Web Design
05/03/09
Running a Home Business Without Going Crazy - Part 3
Welcome to Part 3. In this final installment, let’s look at going back to basics and dumping the guilt.
You can read Part 1 here and Part 2 here.
Get a new hobby
If you run a business that was once your hobby, you'll quickly find that it doesn't more »
Categories: Jewelry News
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