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I'm in a book! Beth Schillaci contacted me a while ago to get some input for her book, Your Social Media Roadmap. I had to keep it under wraps, but her book is now available! With tips from entreprenuers and social media experts, it's a great crash cou… more »

When it comes to companies using Twitter, the whole thing comes down to accessibility. People follow big brands and celebrities in the hope of getting a little closer to the real people - an inside look without the glossy facade that usually blocks more »

I've been Twittering (Tweeting?) for about a month now. It's an experiment, to be sure. I had hoped it would be a way of making myself accessible to more potential shoppers, push a little name-recognition, and thrill some of my tech-friendly readers. It… more »

Okay, I finally folded and started a twitter page. The blog will still be the main source of news, especially in detail, but hopefully the twitter page will mean more visibility, a sense of urgency for me to make updates, and something fun to try out. F… more »

I'm feeling inspired today. After my boss told me she can never find the blog from the front page, and ends up having to google for it, I'm throwing myself into a new design. It's much the same as the old, but with some shuffles and tweaks. To be honest… more »